'Wrapped'

The thing about "whatever wrapped" that is separate from whatever company is doing it is that the data you can track about a thing is not especially relevant to my experience of it. Yeah, my favourite album probably isn't one I didn't listen to^*, but iTunes doesn't know whether one of the times it played an album it was the perfect time and I still think fondly about it. Did I already complain about this recently? I'm not keeping track

* Ok, but now that I think about it, I definitely said Hellraiser was one of my movies of the year the year after I first watched it. I was still thinking about it and it's probably better as a concept than a film.